What strikes me about a recent Huffington Post article "Food Insecurity, Food Security" by Christina Weiss Lurie and Joan C. Hendricks is that, in raising the specter of the growing health problems stemming from food deserts, they highlighted the role veterinarians can play.  This is not a common angle in the discussion of why both obesity and malnutrition are on the rise in the United States.  But it is a perfect example of why complexity theory is so important here at Curious Catalyst when we consider urban challenges.

Take a look at the map below, which shows one of the reasons South Central Los Angeles is often called a food desert - an area commonly recognized for having no fresh produce available within a mile radius and populated by citizens with limited access to transportation.  Based on this data, you might be tempted to think that the best way to address this challenge is to attack access head-on.  You'd be wrong.

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Complexity theory is the science of system dynamics in all their glory, taking into account actors (people!) and the factors which influence the way they behave and, thus, shape the system itself.  It integrates ideas pulled from chaos theory, cognitive psychology, computer science, and evolutionary biology, among other sources of inspiration, to address systems as they are. This means that complexity science acknowledges that complex behavior emerges from a few simple rules, and that all complex systems are networks of many interdependent parts which interact according to those rules.  These systems underlie the most persistent of problems we face in cities today, and food deserts are a worthy subject for examination.

The first step in orienting around a solution space is to ruthlessly identify the myriad contributing factors.  As we began looking in our own backyard in Los Angeles, talking with people from those who work in urban farms in housing projects to those who've tried for years to tackle various aspects of this epidemic, it became clear that the human factors are more important than the infrastructure - though addressing both will be critical for any kind of long-lasting progress.

These are just a few of the considerations around why eating habits have developed in food deserts as we see them today.

These are just a few of the considerations around why eating habits have developed in food deserts as we see them today.

The Huffington Post article highlights why food security is such a pressing concern, "with 17 million children food insecure, the chronic health consequences requiring long-term health care are enormous. The cost of this threat to the US economy in terms of healthcare is a staggering $167 billion a year. So what can we do as a nation? Who can we turn to for help?"  The authors raise a rallying cry around the quality factor by exploring the role of veterinary medicine in the food chain.

"Veterinary medicine is the profession that is intimately tied to food safety and production. Veterinarians help ensure egg, cattle, swine, and poultry safety, including the spread of infectious diseases in animals. They also provide guidance to farmers on modern farming production like the herd health program which checks the efficiency of milking machines, as well as waste management, reproductive efficiency, and immunization programs. Access to protein-rich foods is crucial because a lack of milk, meat and eggs can lead to malnourishment. Vets can have a direct and positive effect on malnourishment."

We couldn't agree more.  But from our human-centered design perspective, this is not a high-leverage point for turning food deserts around.  Our exploration of one idea in this solution space, using re-imagined food trucks to combine increased access to both fresh produce and healthier prepared foods, is an example of how a complexity frame can address more of the elements playing into the simple rules keeping food deserts a persistent urban challenge.

Very few people get excited about tackling complex problems or using complexity theory to see them in new light (though we know a few from our involvement at THNK), but we believe it makes all the difference.  If you're interested in rolling up your sleeves with us, please get in touch.  We always have time for a chat about complex systems provided coffee is within reach...

Posted
AuthorKaz Brecher
CategoriesFood Security

It's never easy to pinpoint the genesis of an idea that may have been percolating for years, waiting for the right conditions to bloom into being, seasoned in a stew of opinions from friends and colleagues, but this incarnation of Curious Catalyst is the direct result of my fellowship at THNK, the Amsterdam School for Creative Leadership. A new program - which is part EMBA, part accelerator, part d.School, part professional coaching (those of us who have survived it jokingly describe it as "summer camp for overachievers looking to accelerate a mid-life crisis) - THNK is on a mission to "develop the next generation of creative leaders that will have a significant societal impact in our world" while balancing the needs of innovating for people, planet and profit.

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The first six months of the program are a firehose of methodologies, philosophies, tools for pushing design thinking beyond its cliche and jargon, and hands-on examination of how teams work best, all in the context of a challenge.  I joined the program while heading up strategy and operations for a cloud computing company, with the aim of finding the best way to combine my nearly two decades of experience in shaping emerging platforms with my passion for social impact.  And I was assigned to a challenge team tasked with reducing greenhouse gas emissions using machine-to-machine (M2M) technologies.  It was more than a rollercoaster...as this short study in delirium at the end of the first module highlights.

But we reveled in navigating complexity theory frameworks and examined how best to employ the mechanics of scaling dynamics.  And the heady promise of combining multi-disciplinary thinkers and rapid ideation and prototyping tools in a pressure cooker of 14-hour days again proved the magic of what I've seen time and again at technology companies: it is not only possible but likely that you will generate new insights and push your product thinking beyond what seemed certain.

Players changed teams, we made discoveries, interviewed Subject Matter Experts from utilities to user experience, and my team launched a JV called BotTalk, which is currently exploring the impact of a public platform like Twitter in the Internet of Things.

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More importantly, I was able to identify and align all of the elements and factors that matter most to me in the form of Curious Catalyst.  This new consultancy is a way for me to have a positive impact on the city in which I live and toil; to get back in the trenches with an exceptional group of framework thinkers who deserve to find the right home for their multi-faceted talents in LA; to use mechanisms I've employed in the technology world, like agile project management and open core licensing, to disrupt entrenched urban challenges; and to amplify our findings for the world at large.

Years ago, the founder of an early digital agency texted me after a meeting I'd arranged for him: "kaz, you are a curious catalyst"...I have no doubt he was scratching his head when he tapped out the note.  But it stuck with me, and I've understood it more and more deeply over time.  If you're a curious catalyst, too, I hope we'll be working together soon! 

Posted
AuthorKaz Brecher
CategoriesGeneral